Frequently Asked Questions

InsightsPortal sets itself apart through its dynamic approach to data presentation and analytics. Unlike traditional research companies that often deliver static reports, we specialize in transforming data into interactive visualizations. This isn't just about displaying information; it's about creating an immersive experience that allows users to engage, explore, and derive real-time insights.

Our platform goes beyond the conventional boundaries of market research, extending its capabilities to diverse data-heavy domains such as pricing, competitive positioning, geo-mapping, and customer satisfaction. We've successfully navigated through different sectors, including private equity, stock exchange analysis, financial analysis, and more.

One key aspect that truly makes us stand out is our collaboration with consultancies. InsightsPortal provides white-label solutions tailored for consultancies, enabling them to seamlessly offer our dynamic reporting capabilities to their clients. This collaborative approach extends to various industries, catering to the unique needs of FMCG, media, fintech, and consumer services companies.

Whether our clients prefer to leverage our existing research programs or require a customized solution, we are dedicated to helping them unlock their full revenue and growth potential. In essence, InsightsPortal isn't just a research platform; it's a dynamic reporting powerhouse that empowers clients across diverse industries, including consultancy partnerships, to interact with data in ways that lead to meaningful and actionable insights.

InsightsPortal stands out by offering a dynamic approach to data presentation and analytics, setting it apart from traditional research companies. Our platform transforms data into interactive visualizations, creating an immersive experience for users to engage, explore, and derive real-time insights—a significant departure from static reports commonly found in the industry.

What makes us truly distinctive is our versatility. While we excel in market research, specializing in pricing, competitive positioning, geo-mapping, and customer satisfaction, we also venture into other data-heavy spaces. This includes due diligence for private equity, stock exchange analysis, and financial analysis, serving teams in FMCG, private equity, media, fintech, and consumer services companies.

Adding to our uniqueness, we provide white-label solutions tailored for consultancies. This feature allows us to collaborate with consulting firms at a deeper level, enabling them to offer our dynamic reporting capabilities seamlessly to their clients. Whether leveraging our existing research programs or opting for a customized solution, we are committed to helping clients unlock their full revenue and growth potential.

In summary, InsightsPortal is not just a research platform—it's a dynamic reporting powerhouse that empowers users across diverse industries and collaborates with consultancies through white-label solutions, fostering a new era of interactive and insightful data exploration.

Companies find working with InsightsPortal to be a highly rewarding experience for several reasons. Firstly, our dynamic approach to data presentation and analytics sets us apart from traditional research companies. We don't just deliver static reports; we transform data into interactive visualizations, providing an immersive experience that allows users to engage, explore, and derive real-time insights.

The versatility of our platform is another key factor. InsightsPortal extends its capabilities beyond market research, covering diverse data-heavy domains such as pricing, competitive positioning, geo-mapping, and customer satisfaction. This adaptability ensures that companies from various sectors, including FMCG, media, fintech, and consumer services, can benefit from our tools.

Our collaborative approach is also a standout feature. Whether companies choose to leverage our existing research programs or opt for a customized solution, we are dedicated to helping them unlock their full revenue and growth potential. Additionally, our provision of white-label solutions for consultancies fosters seamless integration into their services, enhancing the overall client experience.

In essence, companies appreciate working with InsightsPortal because we offer more than just a research platform. We provide a dynamic reporting powerhouse that empowers them to interact with data in ways that lead to meaningful and actionable insights, fostering a mutually beneficial and productive partnership.

At InsightsPortal, we take a flexible and client-centric approach to data, making us stand out in the industry. While we have access to diverse data sources and consumer samples, we also recognize the value of collaboration with our clients on their data. Essentially, we're data source and panel agnostic, giving clients the freedom to bring any data to the table for creating interactive and engaging research programs and dynamic reports.

Whether it's data from CRM systems, stock exchanges, or any other source, we work seamlessly with our clients to leverage their existing datasets. Our platform is designed to adapt to the specific needs of our clients, allowing them to bring their own data into the mix.

For those requiring consumer samples, we offer multiple options. We can connect to external panels, collaborate with our certified global panel partners, or even integrate links into social media networks and newsletters. This approach ensures that clients have the flexibility to choose the method that best suits their requirements, creating a tailored and effective data strategy.

In summary, InsightsPortal empowers clients to bring their own data to the forefront, making us a versatile and collaborative partner in creating interactive research programs and dynamic reports.

At InsightsPortal, our commitment to data quality is paramount. When clients bring their own data, our expert team of data specialists works closely with them to ensure the robustness and integrity of the provided data. We offer guidance on data quality, leveraging the expertise of our team to advise on best practices and integrity checks.

For consumer panel companies, our panel providers adhere to high-quality standards, being ISO-certified and members of reputable associations such as AAPOR, MRIA, AMA, ARF, and BVM. These affiliations underscore our commitment to maintaining the highest ethical and quality standards in data collection.

InsightsPortal's data quality process is comprehensive, encompassing recruitment consistency, technical checks, quality checks, automated checks, and feedback mechanisms for fraud detection and customer feedback. It's a multi-layered approach designed to ensure the accuracy, reliability, and authenticity of the data we work with.

It's important to note that association affiliations and specific processes may vary depending on our partner and the country in which we operate. Our dedication to data quality is unwavering, and we continuously strive to align with industry best practices to deliver reliable insights to our clients.

Absolutely! At InsightsPortal, we offer the best of both worlds. While we have a range of ready-built research programs that clients can leverage to hit the ground running, we are equally enthusiastic about working closely with clients to develop custom-tailored solutions. Our approach is open-minded, recognizing the unique needs of each client.

Our ready-built research programs provide a quick and efficient starting point, allowing clients to access valuable insights without the need for extensive customization. However, we understand that every business is distinct, and that's where our commitment to collaboration comes in.

If clients have specific requirements or a vision for a unique research program or dynamic report, our team is ready to roll up their sleeves. We thrive on the opportunity to create bespoke solutions, ensuring that the insights generated align seamlessly with our clients' goals and objectives.

In essence, whether you're looking for a rapid solution from our existing programs or a tailored approach crafted in collaboration with our team, InsightsPortal is here to deliver the insights you need, precisely the way you need them.

InsightsPortal not only allows you to run surveys with consumers in multiple countries but also enhances the process through our close collaboration with world-leading consumer panel partners.

This collaboration ensures that you can easily recruit consumer samples from almost anywhere in the world, tapping into diverse perspectives and enriching the global reach of your research.

Additionally, our platform features a multi-country capability that goes beyond just data collection. It enables you to compare results from consumers in different markets, providing valuable insights into regional variations and highlighting significant differences. This feature adds a layer of depth to your analysis, allowing you to understand how consumer attitudes and preferences vary across borders.

In essence, InsightsPortal not only facilitates the seamless execution of surveys across multiple countries but also empowers you to leverage global perspectives through our consumer panel partnerships and in-depth multi-country analysis.

Ensuring the validity of InsightsPortal methods is a top priority, and we employ a rigorous approach to maintain the highest standards. Our dedicated team comprises Ph.D. level consumer psychologists and data scientists, who play a pivotal role throughout the development and implementation stages. To guarantee the effectiveness of our automated methods, they conduct continuous testing against manual analyses.

Our testing methodology encompasses a diverse range of use cases, spanning from simple to complex and even edge cases. This comprehensive approach allows us to validate the robustness of our methods across various scenarios, ensuring that our platform delivers consistent and accurate results.

Integrating quality Key Performance Indicators (KPIs) is a critical aspect of our strategy. These KPIs serve as benchmarks, allowing us to control and assess the proper application of our methods. By incorporating these quality metrics, we not only validate the accuracy of our automated processes but also fine-tune them to meet the evolving needs of our users.

In essence, our commitment to methodological validity involves a dynamic interplay of expertise, continuous testing, and the integration of quality KPIs, all orchestrated by a team of seasoned professionals. This approach ensures that InsightsPortal methods stand up to scrutiny and deliver reliable, high-quality insights for our users.

At InsightsPortal, we not only allow but actively encourage you to invite your own customers to surveys. In fact, we go a step further by offering a comprehensive solution to manage the entire data collection process using your own customer list.

You have the flexibility to share survey links or QR codes directly with your customers, making it convenient for them to participate. This can be executed through various channels, including email, newsletters, or social media networks. The versatility of our platform ensures that the data collection process aligns seamlessly with your existing communication channels and strategies.

By leveraging your own customer list, you not only engage with a familiar audience but also maintain control over the outreach process. This personalized approach fosters higher response rates and more meaningful insights, as your customers are directly involved in shaping the data that matters most to your business.

In essence, InsightsPortal empowers you to actively involve your own customer base in surveys, providing a tailored and efficient way to gather insights directly from the source.

In InsightsPortal, we empower you with the flexibility to export various components tailored to your needs. Whether it's survey questions, dynamic reports, or raw data, everything is conveniently accessible for download directly from your portal.

For those diving into the details, raw data can be seamlessly exported into Excel (.csv) format, providing a structured and versatile dataset for further analysis or integration into other systems. This feature ensures that you have full control and accessibility to the granular data behind the insights.

On the reporting side, dynamic reports can be exported effortlessly as PDF documents. This functionality not only enables easy sharing and distribution but also allows you to archive and reference your dynamic insights conveniently in a portable format.

In essence, our export capabilities are designed to enhance your experience by putting the power of your data and insights directly in your hands, facilitating seamless integration into your workflow and decision-making processes.

InsightsPortal not only allows you to run surveys with consumers in multiple countries but also enhances the process through our close collaboration with world-leading consumer panel partners.

This collaboration ensures that you can easily recruit consumer samples from almost anywhere in the world, tapping into diverse perspectives and enriching the global reach of your research.

Additionally, our platform features a multi-country capability that goes beyond just data collection. It enables you to compare results from consumers in different markets, providing valuable insights into regional variations and highlighting significant differences. This feature adds a layer of depth to your analysis, allowing you to understand how consumer attitudes and preferences vary across borders.

In essence, InsightsPortal not only facilitates the seamless execution of surveys across multiple countries but also empowers you to leverage global perspectives through our consumer panel partnerships and in-depth multi-country analysis.

Ensuring the validity of InsightsPortal methods is a top priority, and we employ a rigorous approach to maintain the highest standards. Our dedicated team comprises Ph.D. level consumer psychologists and data scientists, who play a pivotal role throughout the development and implementation stages. To guarantee the effectiveness of our automated methods, they conduct continuous testing against manual analyses.

Our testing methodology encompasses a diverse range of use cases, spanning from simple to complex and even edge cases. This comprehensive approach allows us to validate the robustness of our methods across various scenarios, ensuring that our platform delivers consistent and accurate results.

Integrating quality Key Performance Indicators (KPIs) is a critical aspect of our strategy. These KPIs serve as benchmarks, allowing us to control and assess the proper application of our methods. By incorporating these quality metrics, we not only validate the accuracy of our automated processes but also fine-tune them to meet the evolving needs of our users.

In essence, our commitment to methodological validity involves a dynamic interplay of expertise, continuous testing, and the integration of quality KPIs, all orchestrated by a team of seasoned professionals. This approach ensures that InsightsPortal methods stand up to scrutiny and deliver reliable, high-quality insights for our users.

At InsightsPortal, we not only allow but actively encourage you to invite your own customers to surveys. In fact, we go a step further by offering a comprehensive solution to manage the entire data collection process using your own customer list.

You have the flexibility to share survey links or QR codes directly with your customers, making it convenient for them to participate. This can be executed through various channels, including email, newsletters, or social media networks. The versatility of our platform ensures that the data collection process aligns seamlessly with your existing communication channels and strategies.

By leveraging your own customer list, you not only engage with a familiar audience but also maintain control over the outreach process. This personalized approach fosters higher response rates and more meaningful insights, as your customers are directly involved in shaping the data that matters most to your business.

In essence, InsightsPortal empowers you to actively involve your own customer base in surveys, providing a tailored and efficient way to gather insights directly from the source.

In InsightsPortal, we empower you with the flexibility to export various components tailored to your needs. Whether it's survey questions, dynamic reports, or raw data, everything is conveniently accessible for download directly from your portal.

For those diving into the details, raw data can be seamlessly exported into Excel (.csv) format, providing a structured and versatile dataset for further analysis or integration into other systems. This feature ensures that you have full control and accessibility to the granular data behind the insights.

On the reporting side, dynamic reports can be exported effortlessly as PDF documents. This functionality not only enables easy sharing and distribution but also allows you to archive and reference your dynamic insights conveniently in a portable format.

In essence, our export capabilities are designed to enhance your experience by putting the power of your data and insights directly in your hands, facilitating seamless integration into your workflow and decision-making processes.